BUSN 260 - International Business

3 Credit (3 lecture, 0 lab) 3 Contact Hours [Reading Level 3  and Writing Level 3 ]

1. Compare international cultures.
2. Describe Geert Hofstede’s cultural dimensions.
3. Define ethnocentrism.
4. Differentiate between high context and low context cultures.

Goal 2:  Explain current issues in international politics.

1. Explain the political risk.
2. Compare different legal systems.
3. Explain international piracy.
4. Define tariffs.
5. Define quotas.
6. Explain subsidies.

Goal 3:  Explain the importance of understanding how ethics can differ around the world.

1. Explain differences in ethical perspectives.
2. Assess current human rights issues.
3. Explain the Foreign Corrupt Practices Act.
4. Define grease bribes.

Goal 4:  Demonstrate methods of negotiating internationally.

1. Explain negotiation.
2. Demonstrate international negotiations.
3. Identify differences in international negotiation styles.
4. Explain international contracts.

Goal 5:  Analyze strategies for doing business on a global scale.

1. Explain multi-domestic strategy.
2. Explain global strategy.
3. Explain transnational strategy.
4. Explain regional strategy.

Goal 6:  Compare methods for expanding business operations to new countries.

1. Define exporting.
2. Describe licensing.
3. Explain franchising.
4. Explain contract manufacturing.
5. Define wholly owned foreign subsidiaries.
6. Describe joint ventures.
7. Define foreign direct investment.

Goal 7:  Explain the challenges involved in managing human resources internationally.

1. Explain Maslow’s Hierarchy of Needs.
2. Define Herzberg’s Two-Factor Approach.
3. Explain equity theory.
4. Identify the general decision-making styles.
5. Define expectancy theory.

Goal 8:  Explain the role of international trade organizations.

1. Explain the World Trade Organization.
2. Explain GATT.
3. Define economic unions.
4. Define monetary unions.
5. Examine the European Union.

Goal 9:  Examine current issues dealing with globalization.

1. Explain current trade unions.
2. Compare emerging markets.
3. Identify dominant world markets.
4. Discuss current international conflicts.

Goal 10:  Explain various international trade theories.

1. Explain trade theory.
2. Define mercantilism.
3. Compare absolute and comparative advantage.
4. Explain the product life-cycle theory.
5. Explain competitive advantage.