MGMT 275 - Strategic Management

3 Credit: (3 lecture, 0 lab, 0 clinical) 3 Contact Hours: [Instructor/Counselor Permission ], should be taken in final fall semester.

This course focuses on solving the problems of advanced general management. Students employ the concepts and techniques used by managers, and particularly senior managers, to make critical decisions for the future of their organizations. Techniques used include, but are not limited to, conducting external environment analyses, performing SWOT analyses and analyzing futurist information. This class uses the case study method with some lecture relative to strategic analysis. Students work in groups to analyze strategies employed by both successful and unsuccessful companies.
OFFERED: fall semesters

Course Goals/ Objectives/ Competencies:
Goal 1: Analyze the external environment of the organization.

Demonstrate a SWOT analysis.
Demonstrate an analysis using Porter’s Five Forces Model.
Compare economies and diseconomies of scale.
Explain the various segments of the general environment.

Goal 2: Analyze the internal environment of the organization.

Demonstrate the VRIO framework.
Demonstrate a value chain analysis.
Compare imitation and substitution.
Contrast competitive parity and competitive advantage.

Goal 3: Assess the effectiveness of business level strategies.

Explain sources of cost advantages.
Compare the advantages and disadvantages of cost leadership.
Compare the advantages and disadvantages of product differentiation.
Explain innovation.

Goal 4: Assess the effectiveness of corporate level strategies.

Explain vertical integration.
Explain economies of scope.
Compare types of corporate diversification.
Explain strategic alliances.
Compare mergers and acquisitions.

Goal 5: Demonstrate the analysis of strategic business cases.

Analyze World Futurist reports.
Analyze financial statements.
Perform an industry analysis.
Perform a competitive analysis.
Develop long-term strategic plans.