MRKT 233 - Principles of Marketing

3 credit (3 lecture, 0 lab) 3 contact hours Reading score 82 or ENGL051 and Writing score 70 or ENGL071.

This introduction to marketing (the movement of goods and services from producer to consumer) emphasizes the behavior of buyers in the marketplace and the major functions of marketing and their impact on the national and international economy.
OFFERED: fall and spring semesters