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Apr 23, 2024
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MRKT 275 - Marketing in a Virtual World3 credit (3 lecture, 0 lab) 3 contact hours [MRKT 233 ]*
This course offers an overview of online marketing strategies and techniques. Main topics include operating in a global marketplace, online marketing to individuals with personalization services, traffic building, and branding. It features development of an e-commerce website. In addition, students visit, analyze, and discuss a host of websites.
OFFERED: spring semesters
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