MRKT 275 - Marketing in a Virtual World3 Credit: (3 lecture, 0 lab, 0 clinical) 3 Contact Hours: [MRKT 233 ] This course offers an overview of online marketing strategies and techniques. Main topics include operating in a global marketplace, online marketing to individuals with personalization services, traffic building, and branding. It features development of an e-commerce website. In addition, students visit, analyze, and discuss a host of websites. OFFERED: spring semesters
Course Goals/ Objectives/ Competencies: Goal 1: Explore the foundations of Internet marketing.
- Examine Internet marketing as part of marketing communications mix.
- Diagram the Internet value chain.
- Investigate business models and strategies.
Goal 2: Examine essential Internet marketing tools.
- Evaluate branding and video marketing.
- Evaluate email marketing to build consumer and business relationships.
- Explore search marketing-SEO and PPC.
- Investigate social media marketing.
Goal 3: Develop Internet marketing strategies and programs.
- Examine lead generation and conversion in B2B and B2C markets.
- Practice customer relationship development and management.
- Optimize customer service and support in web space.
Goal 4: Develop and maintain an effective web site.
- Create a web site for a business.
- Practice effective online marketing strategies.
- Compare e-commerce sites.
Goal 5: Evaluate performance and opportunities.
- Measure and evaluating a web marketing program.
- Explore social and regulatory issues: privacy, security, and intellectual property.
- Investigate mobile marketing and media convergence.
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