2021-2022 Catalog 
    
    Dec 10, 2024  
2021-2022 Catalog [ARCHIVED CATALOG]

Business Marketing, A.A.S.


(Code 12126)

This program leads to an associate of applied science degree with an emphasis in marketing and provides the skills necessary for an entry-level job in the field of business marketing. A counselor should be consulted if the student plans to transfer to a four-year institution.

Upon completion of this program [CIP: 52.1401], graduates should be able to:

  • demonstrate basic accounting principles.
  • demonstrate the principles of customer relations.
  • demonstrate basic computer skills.
  • explain the basic concepts of management.
  • explain legal issues in business.
  • explain economic concepts.
  • demonstrate the marketing process.

Prerequisite courses may apply to this program. A minimum of 60 unduplicated credits (100 level or higher) are required for all associate degree programs.

General Education Requirements


Life Skills


The following course prepares students to meet MCC’s General Education Goal of Demonstrating Competence in Life Skills (the skills needed to succeed in work-life including critical thinking, problem solving, collaboration, professionalism, self-awareness, and self-management) and is required in the students’ first semester at MCC:

Written Communication


The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Written Communication, choose one:

Oral Communication


The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Oral Communication, choose one:

Laboratory Science


The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Application of Scientific Methodologies, choose one:

Mathematics


The following courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Basic Computational Methods and Mathematical Concepts and Applications (MATH190 is also a Michigan Transfer Agreement Recommended Course), choose one:

Social Science


The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Local, National, and Global Citizenship, both required: