Business Marketing, A.A.S.

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(Code 12126)

This program leads to an associate of applied science degree with an emphasis in marketing and provides the skills necessary for an entry-level job in the field of business marketing. A counselor should be consulted if the student plans to transfer to a four-year institution.

Upon completion of this program [CIP: 52.1401], graduates should be able to:

demonstrate basic accounting principles.
demonstrate the principles of customer relations.
demonstrate basic computer skills.
explain the basic concepts of management.
explain legal issues in business.
explain economic concepts.
demonstrate the marketing process.

Prerequisite courses may apply to this program. A minimum of 60 unduplicated credits (100 level or higher) are required for all associate degree programs.

General Education Requirements

Life Skills

The following course prepares students to meet MCC’s General Education Goal of Demonstrating Competence in Life Skills (the skills needed to succeed in work-life including critical thinking, problem solving, collaboration, professionalism, self-awareness, and self-management) and is required in the students’ first semester at MCC:

GNST 100 - College Success 3 Credit:

Written Communication

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Written Communication, choose one:

ENGL 100 - Freshman English I 3 Credit:
ENGL 101 - Freshman English II 3 Credit:

Oral Communication

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Oral Communication, choose one:

COMM 210 - Speech 3 Credit:
COMM 215 - Introduction to Human Communication 3 Credit:
COMM 220 - Interpersonal Communication 3 Credit:

Laboratory Science

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Application of Scientific Methodologies, choose one:

BIOL 100 - Biological Science 4 Credit:
BIOL 105 - Introduction to Anatomy & Physiology 4 Credit:
BIOL 121 - College Biology I 4 Credit:
BIOL 122 - College Biology II 4 Credit:
CHEM 105 - Survey of General Chemistry 4 Credit:
CHEM 220 - College Chemistry I 5 Credit:
PHYS 101 - Physical Science 4 Credit:
PHYS 230 - College Physics I 4 Credit:
Click here for additional courses that fulfill MCC’s Laboratory Science requirement but may have limited transferability.

Mathematics

The following courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Basic Computational Methods and Mathematical Concepts and Applications (MATH190 is also a Michigan Transfer Agreement Recommended Course), choose one:

MATH 101 - Math for Everyday Life 4 Credit:
MATH 190 - Introductory Statistics 4 Credit:

Social Science

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Local, National, and Global Citizenship, both required:

ECON 215 - Principles of Macroeconomics 3 Credit:
POLI 240 - American Political System 3 Credit:

Humanities and Fine Arts

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Cultural Literacy, choose one:

ARTS 190 - Art Appreciation 3 Credit:
ARTS 215 - Art History-Primitive to High Renaissance 3 Credit:
ARTS 216 - Art History-French Revolution to Contemporary 3 Credit:
ARTS 265 - Introduction to Film 3 Credit:
ENGL 195 - Introduction to Literature 3 Credit:
ENGL 200 - American Thought and Literature: Beginnings - 1865 3 Credit:
ENGL 201 - American Thought and Literature: 1865 - Present 3 Credit:
ENGL 220 - British Literature to 1798 3 Credit:
ENGL 221 - British Literature since 1798 3 Credit:
FREN 120 - Elementary French I 4 Credit:
FREN 121 - Elementary French II 4 Credit:
GERM 101 - German I 4 Credit:
GERM 102 - German II 4 Credit:
MUSI 101 - Music Appreciation 3 Credit:
PHIL 220 - Introduction to Philosophy 3 Credit:
PHIL 221 - Philosophy of World Religions 3 Credit:
PHIL 222 - Bioethics 3 Credit:
PHIL 230 - Death & Dying 3 Credit:
SPAN 130 - Elementary Spanish I 4 Credit:
SPAN 131 - Elementary Spanish II 4 Credit:
Click here for additional courses that fulfill MCC’s Humanities and Fine Arts requirement but may have limited transferability.

Program Requirements

ACCT 115 - Principles of Accounting I 4 Credit:
BUSN 135 - Introduction to Business 3 Credit:
BUSN 183 - Business & Technical Communication 3 Credit:
BUSN 200 - Legal Environment of Business 3 Credit:
CMIS 115 - Introduction to Computer Information Systems 3 Credit:
MGMT 237 - Concepts of Management 3 Credit:
MGMT 250 - Organizational Behavior 3 Credit:
MGMT 275 - Strategic Management 3 Credit:
MRKT 230 - Marketing Research 3 Credit:
MRKT 233 - Principles of Marketing 3 Credit:
MRKT 234 - Retailing 3 Credit:
MRKT 248 - Promotion & Advertising 3 Credit:
MRKT 275 - Marketing in a Virtual World 3 Credit:

Other programs:

MCC also offers a Business Management Job Training Program , Business Management Certificate , and MiTransfer Pathway Business Associate of Science .