Business Marketing, A.A.S.

Print Degree Planner (opens a new window) |

(Code 12126)

This program leads to an associate of applied science degree with an emphasis in marketing and provides the skills necessary for an entry-level job in the field of business marketing. A counselor should be consulted if the student plans to transfer to a four-year institution.

Upon completion of this program [CIP: 52.1401], graduates should be able to:

demonstrate basic accounting principles.
demonstrate the principles of customer relations.
demonstrate basic computer skills.
explain the basic concepts of management.
explain legal issues in business.
explain economic concepts.
demonstrate the marketing process.

Prerequisite courses may apply to this program.

General Education Requirements

Written Communication

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Written Communication, choose one:

ENGL 100 - Freshman English I 3 Credit
ENGL 101 - Freshman English II 3 Credit

Oral Communication

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Oral Communication, choose one:

COMM 210 - Speech 3 Credit
COMM 220 - Interpersonal Communication 3 Credit

Laboratory Science

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Application of Scientific Methodologies, choose one:

BIOL 100 - Biological Science 4 Credit
BIOL 105 - Introduction to Anatomy & Physiology 4 Credit
BIOL 121 - College Biology I 4 Credit
BIOL 122 - College Biology II 4 Credit
CHEM 105 - Survey of General Chemistry 4 Credit
CHEM 220 - College Chemistry I 5 Credit
PHYS 101 - Physical Science 4 Credit
PHYS 230 - College Physics I 4 Credit
Click here for additional courses that fulfill MCC’s Laboratory Science requirement but may have limited transferability.

Mathematics

The following Michigan Transfer Agreement Recommended Course prepares students to meet MCC’s General Education Goal of Demonstrating Competence in Basic Computational Methods and Mathematical Concepts and Applications, one required:

MATH 190 - Elementary Statistics 3 Credit

Social Science

The following Michigan Transfer Agreement Recommended Courses prepare students to meet MCC’s General Education Goal of Demonstrating Competence in Local, National, and Global Citizenship, both required:

ECON 215 - Principles of Macroeconomics 3 Credit
POLI 240 - American Political System 3 Credit

Humanities and Fine Arts

Choose two of the following Michigan Transfer Agreement Recommended Courses (from different disciplines, only one can be a foreign language):

CHNS 130 - Elementary Mandarin Chinese I 4 Credit
CHNS 131 - Elementary Mandarin Chinese II 4 Credit
ENGL 195 - Introduction to Literature 3 Credit
ENGL 200 - American Thought & Literature I 3 Credit
ENGL 201 - American Thought & Literature II 3 Credit
ENGL 220 - British Literature to 1798 3 Credit
ENGL 221 - British Literature since 1798 3 Credit
ENGL 265 - Introduction to Film 4 Credit
FREN 120 - Elementary French I 4 Credit
FREN 121 - Elementary French II 4 Credit
GERM 101 - German I 4 Credit
GERM 102 - German II 4 Credit
MUSI 101 - Music Appreciation 3 Credit
PHIL 220 - Introduction to Philosophy 3 Credit
PHIL 221 - Philosophy of World Religions 3 Credit
PHIL 222 - Bioethics 3 Credit
SPAN 130 - Elementary Spanish I 4 Credit
SPAN 131 - Elementary Spanish II 4 Credit
Click here for additional courses that fulfill MCC’s Humanities & Fine Arts requirement but may have limited transferability.

Program Requirements

ACCT 115 - Principles of Accounting I 4 Credit
BUSN 135 - Introduction to Business 3 Credit
BUSN 151 - Customer Relations 1 Credit
BUSN 200 - Legal Environment of Business 3 Credit
BUSN 260 - International Business 3 Credit
CMIS 115 - Introduction to Computer Information Systems 3 Credit
MGMT 237 - Concepts of Management 3 Credit
MGMT 250 - Organizational Behavior 3 Credit
MGMT 275 - Strategic Management 3 Credit
MRKT 230 - Marketing Research 3 Credit
MRKT 233 - Principles of Marketing 3 Credit
MRKT 234 - Retailing 3 Credit
MRKT 248 - Promotion & Advertising 3 Credit
MRKT 275 - Marketing in a Virtual World 3 Credit

Other programs

MCC also offers a Business Management Job Training Program and a Business Management Certificate .

Note:

Minimum of 60 unduplicated credits (100 level or higher) required for all associate degree programs.