DART 220 - Commercial Design II

3 Credit: (1 lecture, 2 lab, 0 clinical) 3 Contact Hours: [Prerequisite: DART 120 ][Pre- or co-requisite: MRKT 233 ]

Students will more fully explore the two-dimensional and digital aspects of the elements and principles for graphic design. Through a problem-solving approach, formal and conceptual experimentation, students will mesh their own aesthetic with a self-sufficient understanding of the components of graphic and visual communication. Students will manipulate elements for black and white as well as color media. Emphasis will be given to the importance of presentation and craftsmanship as it pertains to practical application.
OFFERED: fall semesters

Course Goals/ Objectives/ Competencies:
Goal 1: Evaluate history of graphic design.

Compare artistic styles throughout history.
Identify attributes of graphic design that are still in use today.
Identify changing consumer needs.
Describe intent of artwork.
Describe how aesthetics impact intent of artwork.
Evaluate historical marketing campaigns.
Evaluate current marketing campaigns.

Goal 2: Analyze Elements and Principles of Design.

Identify advanced concepts of design.
Explain advanced concepts of design.
Apply advanced concepts to own artwork.

Goal 3: Create graphic typography.

Identify existing font types.
Create two-dimensional rendering of alphabet.
Scan rendering into computer.
Use software to create new font type.

Goal 4: Apply advanced techniques of design software.

Describe advanced functions of design software.
Use pen tools.
Use image trace.
Use live trace.
Use shape tools.

Goal 5: Evaluate own artistic ideals.

Appraise graphic works of art.
Compare artistic ideals with others.
Explain personal aesthetic values.