DART 280 - Digital Arts as a Business

3 Credit: (1 lecture, 2 lab, 0 clinical) 3 Contact Hours: [Pre- or co-requisites: DART 250 , and MGMT 235 ]

In this capstone course, students will integrate fundamentals and techniques learned in previous courses into a career or business. Students will prepare their portfolio/website for marketing, freelance, work for hire or opening a commercial media production up-start. Emphasis will be placed on portfolio preparation and execution, while learning how to be successful as a commercial artist.
OFFERED: spring semesters

Course Goals/ Objectives/ Competencies:
Goal 1: Examine existing portfolio

Critique elements of student portfolio
Select works for professional portfolio
Rework elements for professional portfolio
Create categories within professional portfolio
Present portfolio for critique

Goal 2: Explore digital Arts as a business

Examine the concept of residuals
Examine the concept of self-promotion
Create a fee schedule
Analyze studio spaces
Create studio layout
Create an equipment list
Improve personal branding
Develop a professional website
Examine fields of commercial photography