MRKT 275 - Marketing in a Virtual World

3 credit (3 lecture, 0 lab) 3 contact hours [MRKT 233 ]

This course offers an overview of online marketing strategies and techniques. Main topics include operating in a global marketplace, online marketing to individuals with personalization services, traffic building, and branding. It features development of an e-commerce website. In addition, students visit, analyze, and discuss a host of websites.
OFFERED: spring semesters