ARTS 270 - Art Entrepreneurship

3 Credit: (3 lecture, 0 lab, 0 clinical) 3 Contact Hours: [DART 210 and DART 220 ]

This course is designed to introduce and explore the basic skills needed to enter into a variety of artistic entrepreneurial avenues. Along with acquiring practical business concepts, this course covers starting and managing an art and design business venture and will include contemporary management practices. Through an introduction of business, legal, and marketing issues relevant to commercial art and design, students will gain insight into copyrights, contracts, and negotiation concerns, while developing the basic hands-on skills needed to face the challenges of operating a successful business.
OFFERED: spring semesters

Course Goals/ Objectives/ Competencies:
Goal 1: Evaluate the business of art & design.

Summarize the role of an independent artist as a business.
Describe the practical and legal difference between an artist as an employee and an independent contractor.
Demonstrate effective methods for managing a small art and design business.

Goal 2: Describe finances and record keeping for an art & design business.

Demonstrate the process of starting a small business.
Explain the purpose of recordkeeping in business.
Identify and organize financial information related to an art or design business.

Goal 3: Document the legal implications of an art and design business.

Identify the basic intellectual property issues and legal protections of copyright, trademark, publicity rights, and privacy rights.
Explain the function of a contract and identify common issues in business agreements.
Communicate a simple and specific business agreement in writing.

Goal 4: Articulate marketing and promotions for an art & design business.

Explain the role of marketing communication in enhancing customer service.
Explain the role of ethical conduct in marketing.
Demonstrate the creation of a marketing plan.